Adapex Review | Best Ad Monetization Platform for the Publishers?

You’ve created a great website, gone through the grueling process of attracting traffic and building your brand.  The next natural step is to introduce a revenue stream to your website.

Publishers often get stuck finding ways to optimize the ads. It can be a daunting task to find the best way to do this.  Most will initially turn to Google Adsense.  However it will be only a short period of time before you realize your ads can do better, much better. 

It’s a rather sizable investment to learn the best way to serve your ads, which ad networks, and types of ads to use.  In our current world, it’s easy to create your own blog. But there are aspects of operating a website that are best left to the professionals.

Just like if you needed to replace the electrical in your house, you wouldn’t take a training course to learn how to do it. You would call an electrician.

By upgrading your ad monetization to a professional adops company, you will see your ad revenues improve greatly. Or as the team at Adapex likes to say, you will skyrocket your revenues.   

Adapex works with both Publishers and Advertisers to take care of the complete ad cycle process. 

What is Adapex?

Founded in 2013, and based in New York City, the Adapex network includes over 500 publishers with over 200 billion monthly impressions.  This is no small number. 

The motto of the company “we take your revenues to the top”. 

Adapex is one of the Google Publishing Partners.  That means they have been trained on the Google publishing platforms and been carefully evaluated by Google to be a good publishing partner. 

One of the key focuses of Adapex is their technology.  They have a header bidding solutions that is simple and easy to implement.They work purposely to identify, test, implement and optimize the most profitable advertising options for your site. They are very confident that with their experienced ad ops professionals and cutting-edge technology, that they can improve your revenues. 

The best place to start is by booking a free audit of your website. This will give a good idea of how you will work together and the optimizations they’ll recommend.  You can also learn more about their technology and see how it will work for your site.Letting someone else take over the monetization work leaves you more time to focus on the content of your website. 

Features of Adapex for Publishers

For years, Adapex has been helping their publisher partners to maximize their monetization revenue. They are a hands-on partner who will work with you to continuously optimize your site to grow revenue.

Adapex claims that they can increase your revenues by 30% to 500%.  

Complete Ad Management:

Every website is different. Therefore there should be no one size fits all ad management solution either.  It can take trial and error to find the winning combination of placements and ad formats.  Even once you think you found it, the results may change and need further optimization.  Adapex can help you monetize different types of ad formats including:

  • Video 
  • Native 
  • Display
  • Rich media

Custom Header Bidding Solution: 

Adapex has a custom header bidder solution that starts with making sure you have the right set up. They recommend a hybrid approach that starts with implementing Prebid.

They are premium Google Ad Manager and Adx partners and offer premium header bidding and partnerships with 30+ other leading programmatic players. Some of the highlighted networks include: 

  • Iab Tech Lab
  • ID5
  • Live Ramp
  • Amazon Publisher Services
  • Google Ad Manager
  • Premium Google Partner
  • Xandr
  • District M
  • EMX
  • PubMatic
  • Rubicon Project
  • OpenX
  • Verizon Media
  • Prebid
  • Index Exchange
  • 33across
  • Sovrn
  • ViewDeos

Automated Analytics:

As I’m sure you have realized, it’s nearly impossible to improve your ad revenue without access to a detailed reporting system. 

As an Adapex customer you get access to their proprietary and automated performance, reporting and analytics solutions.  The single, easy-to-use dashboard puts all your data into an easy to read format.  This optimization of the data, gives you the information you need to make decisions in real time.  

PMP & Direct Deals

  • Guaranteed deals and premium CPMs from their agency and brand partners.
  • Campaign management for in-house direct deals.
  • Dedicated ad sales team through partnership with DSquared

Quick & Easy Integration

There is nothing more frustrating than taking the time to research which adops partner you want to go with and then realizing that it’s going to take a custom solution to implement on your website. Especially if you don’t have the technical expertise to do so. 

But with Adapex you are given an easy to implement code that will seamlessly integrate with your existing website.  From there, the responsive and experienced team will ensure that ads are delivered without technical problems.

Ads Placement Optimization

The technology that Adapx uses allows for  ad refresh rates based on 5 variables and dynamic ads injection.  The best part? The ads are also optimized for viewability.

Video Optimization

As a publisher of 2021, you already know about the importance of video content.  Video ad content also goes hand in hand and is very high performing.  Whether you want to use the Adapex video player or your own for pre-roll and video header bidding, they will help maximize your video fill rates and CPMS.  

Adapex.IO Packages

You can choose from 3 different types of packages, depending on your needs. 

You can schedule a free site audit of your website to give you an idea of what they can do for you. 

They work together with you to identify the best solutions for your site with the latest tools, techniques, and a robust, unified and transparent analytics platform.  

In fact, in some one of the case studies on their website, within the first year of working with Adapex, Inquisitr saw a nearly 200% increase in revenues per session.   In addition because of the full service approach of Adapex, they were also able to reduce their operating costs by 30%. 

Adapex For Advertisers

As an Advertiser with Adapex, you get access to over 400+ million monthly unique visitors.

Adapex offers a wide variety of vertical markets including: 

  • News
  • Finance
  • Medical
  • Tech
  • Parenting
  • Health
  • Travel
  • Fashion
  • Women’s interest
  • Entertainment with millions and billions of impressions and unique visitors.

They can also target your campaigns to meet your specific goals. You can target performance targets like viewability and CTR, geo targeting down to street level, topic of interest, or by a specific demographic.They support all formats and devices like:

  • All Standard IAB Formats
  • Desktop, Tablet, Mobile web & app
  • Rich Media
  • Video
  • Native

Conclusion

Adapex is a great platform to handle your ad ops and maximize your monetization. 

As a matter of fact, they work with the world’s top publishers and successfully maximize their revenues while protecting user experience.  Adapex has also been selected as the Drum Award Finalist for 2 years in a row for “Best Overall Technology for Programmatic Trading”. 

They offer a premium, hands-on type of ad management service. That way you don’t have to worry about anything about monetization. Leaving more time so you can concentrate on your core business, and meanwhile they’ll maximize your revenues.Publishers can request a free personalized demo by signing up here on their website. Once you fall in love with their ad management services, how you optimize your ads will definitely start coming up in conversation.  Who doesn’t want to share their ad secrets with their publisher friends. 

You can also take part in the referral program, so you can earn some commission while sharing this information. It is a very easy referral program, you don’t have to sign up on a third party network.  All you have to do is fill in the referral form. 

Once the referred publisher will be connected with the Adapex, then you will earn 10% of the net revenue they make from that publisher every month. Also, there is no limitation on referring to the publishers, you can refer as many as publishers you like. 

Overall, if you seriously want to maximize your revenues then you should definitely join this one unified platform.  All together on the same platform you will get services like Custom Head Bidder Solution, Automated Analytics, PMP and Direct Deals, Automated Analytics, Quick and Easy Integration, Ads Placement Optimizations, and Video Optimization. Have you used Adapex? Leave a comment and share your experience below! 

Author: cryptoads

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